THE
AMERICAN DREAM
Burger Chain, Ventura, California
Size: 720mm height, 490mm width
construction: polystyrene, styrene sheet, foamex board
finish: acrylic paint, ink, oil paint, chalk pastel, vinyl
Founded in 1948 in California, this iconic burger chain now has over 300 locations across 6 states. Still family-owned and with a small, consistent menu, it now sells merchandise and has celebrity following. This sign is one of many designs, with almost every restaurant having a different sign.