THE
AMERICAN DREAM
Motel & Suites, Wisconsin Dells, WISCONSIN
size: 530mm height, 260mm width
construction: polystyrene, mdf, styrene sheet, foamex board
finish: acrylic, ink, oil paint
"Flamingo Motel & Suites traces its roots to the midcentury glory days of family road trips in great big American automobiles. Vacationing families stayed overnight in one of those new-fangled “motels.” They parked their cars conveniently near their rooms, and watched Route 66 on the pay-television: Just put a quarter in the slot for the next 30 minutes! And who can forget “Magic Fingers?”
Quote from the Flamingo Motel site. A beautiful example of a 1960's sign that has been renovated and preserved. America is waking up to the fact that these signs, rather than be demolished, should be preserved wherever possible as a social and historical piece of urban Art.