THE
AMERICAN DREAM
Frisch’s Big Boy Restaurant, Eastgate Cincinnati OHIO
Size: 290mm height, 220mm width
construction: styrene sheet, foamex board
finish: acrylic, ink, oil paint
Frisch, by 1954, decided to sell Frisch Big Boy burger bars as Francises, with obviously not much in the way of brand guidelines, which makes every Big Boy sign a unique design. This is based on a sign in Columbus Ohio. The only concession was to change the statue to a more recent one, but with the addition of the hat which was dropped in more recent brand updates.